The journey of AMARA began in December 2005, when Mr. Amit Dholakia conceptualized a fashion boutique, which today has grown into a lifestyle brand.

AMARA’s focus is on people who want something more than just clothes. It’s for those who have a fine sense of style and grandiosity. Be it a prêt line or couture, AMARA houses the best designer collections and also offers great opportunities for contemporary designers to house their creations.

Some of our designs and events,

You can also follow us on Twitter and Facebook! We are giving out live updates of the event, its a great way to stay in tune with Amara!