Archive for the ‘Blogs’ Category

Varija Bajaj’s Summer Bride Collection

Couple of weeks back we had Varija Bajaj launch her Summer Bride collection at Amara. It was a happening event with guests including Shama Sikander, Vinod Mehta, Sangeeta Khanna, Joy mitra, Ananya Banerjee, Mrs. Malti Jain, Nisha Sagar, M.M Satish, Neeti and Viveka Babaji  to name a few.
The collection is vibrant and alive with bright [...]

Interview: Archana Vadnerkar @ Lakme Fashion Week

We got in touch with @archuvadnerkar who walked the ramp at the Lakme Fashion Week for Shyamal and Bhumika’s show. We thought it would be great to find out how she felt walking the ramp at this event for the first time!

Was this your first time at Lakme Fashion Week? How was the experience different [...]

Interview: Varija Bajaj on Design and Fashion

At the launch of her new collection ‘Summer Bride’ I got a few words from Varija about Design and Fashion.
Is there anything you would like to tell people interested into fashion?
Don’t follow fashion blindly. Its very important to know what suits you. Its the role of the designer to tell you what suits you. Often [...]

Celeb Pics

Amara has celebrities visiting to take a look at the newest in fashion quite often. Some of them are Raageshwari, Dimple Kapadia, Salman Khan, Mandira Bedi, Juhi Chawla, Gul Panag and a whole lot more..
Some snaps for you to get a dekho of them,
Celebs at Amara
View more presentations from Amara.

Amara’s Annual Sale

Amara’s Annual Sale just got over last week (17th Feb). It included designers like Namrata Joshipura, Rajesh Singh, Anuradha Vakil, Swapan & Seema, Malini Ramani, Raghuvendra Rathore, Nakul Sen, Manish Arora, Surily Goel and many more! It went really well, thanks to the Mumbai fashionistas. We saw some interesting trends from our customers.
We found that [...]

Amara launches “Summer Collection”

A late update on an evening filled with vibrancy that would be par with nothing less than the vivacity of the rainbow. Amara hosted a rather spectacular show, Thursday evening, 4th February.
Nichiket Barve’s intricate ensembles, Neha Agarwal’s bling bags & accessories and Cherie D’s vibrant clothing line made it the perfect fashion stop. The event [...]

Varija Bajaj at Amara

This 25th February Amara brings you Varija Bajaj with her new collection exclusively at our Kemps Corner Shop in Mumbai. She herself is going to be present at this event to entice you with her wit, customized style tips and ofcourse her fabulous lehenga-chaulis, heavy dresses and ethnic wear! In fact we dug up some [...]